• Compression: JPEG images utilize lossy compression, meaning they can achieve smaller file sizes by discarding some image data. This makes them ideal for photographs and images with complex color gradients.
• Compatibility: JPEG is widely supported across various platforms and devices, making it a versatile choice for web and print.
• Editing Flexibility: JPEG images can be edited and re-saved multiple times without significant loss in quality, making them suitable for editing workflows.

Cons:

• Lossy Compression: While JPEG's compression reduces file size, it also leads to loss of image quality, especially noticeable in images with text or sharp edges.
• Limited Transparency: JPEG doesn't support transparency, so it's not suitable for images that require transparent backgrounds.

PNG (Portable Network Graphics):

Pros:

• Lossless Compression: PNG images utilize lossless compression, preserving image quality without sacrificing detail. This makes PNG ideal for images with text, logos, or sharp edges.
• Transparency Support: PNG supports alpha channel transparency, allowing for precise control over transparent areas in an image. This makes PNG perfect for graphics with transparent backgrounds.
• Sharpness: PNG images maintain sharpness and clarity, making them suitable for detailed graphics and illustrations.

Cons:

• File Size: PNG files tend to be larger than JPEG files, especially for complex images with many colors or details.
• Limited Editing: While PNG preserves image quality, repeated editing and saving can lead to slightly larger file sizes over time.

Choosing the Right Format:

• Consider Image Content: For photographs or images with complex color gradients, JPEG is often the best choice due to its efficient compression. However, for graphics with text or sharp edges, PNG's lossless compression and transparency support are preferable.
• Optimize for Web: When optimizing images for the web, consider the balance between file size and image quality. JPEG is generally preferred for photos on websites, while PNG is ideal for logos, icons, and graphics with transparent backgrounds.
• Test and Compare: When in doubt, test both formats to see which one produces the best results for your specific use case. Pay attention to image quality, file size, and loading times to make an informed decision.